Industry
Websites for clinics and dental practices
A patient arrives with one question and little patience. Do you do this procedure, who does it, and when is there a slot. A site that opens with the history of the practice since 2008 leaves all three for later, and often leaves them unanswered.
What decides whether they get in touch
- A page per procedure explained in plain language rather than in the words of a referral form
- Profiles of the specialists, because a patient chooses a person
- Booking that says what happens next, without registration and without a mandatory phone number
- Opening hours and how to get there, including where to park
Health data is a special category
Under article 9 of the GDPR, data about health is a special category and is treated more strictly than ordinary personal data. So the booking form does not ask about symptoms or diagnoses. It collects what is needed to call the patient back, and the detail is discussed on a channel you control.
What is usually wrong
Online booking embedded as a link to somebody else platform. The patient leaves your site, lands on another brand, and half of them stop there. Their data is now with a third party as well.
How you know it works
Measured by bookings started against visits to the procedure page. If people reach it and stop, the problem is the booking step, not being found.
Related
What to write so I can answer properly
I answer every email myself. If the first one carries the points below, the reply comes back with specifics and a price rather than with questions.
- What the business is and which country it operates in
- What you need, meaning services, a catalogue, a store or bookings
- What the goal is, meaning more enquiries, more orders or better visibility
- Whether a site exists today and what does not work about it
- When you need it live