Industries
The same website does not fit two industries
A law firm and a hotel do not differ in design. They differ in what stops the visitor from getting in touch, and in which question has to be answered before it is asked. A property listing that shows a sold unit costs you the enquiry. A clinic that asks about symptoms in a web form collects data it should not.
Below are the sectors I have worked in long enough to have something specific to say. Yours not being listed does not mean I will not take it on.
Real estate and developers
Availability that is true today, and an enquiry that reaches a human the same hour.
Read on →Hotels and tourism
Every direct booking is the one you pay no commission on.
Read on →Medical practices
The patient wants a procedure and an appointment, not the history of the practice.
Read on →Lawyers and accountants
Professional services, where the client reads for a long time and writes once.
Read on →Clothing stores
Sizes, stock and returns, which is where the sale actually breaks.
Read on →Logistics and warehousing
The screen a picker looks at all day, and what a wrong line costs.
Read on →Small shops
A small business that needs to be found, not to sell online.
Read on →Why the list is short
A sector goes on this list when there is a delivered project behind it, named on the page. Without that the page is a list of promises, and the internet has enough of those. Over twenty five years the work covers far more than seven sectors, but most of it sits under non-disclosure agreements.
What to write so I can answer properly
I answer every email myself. If the first one carries the points below, the reply comes back with specifics and a price rather than with questions.
- What the business is and which country it operates in
- What you need, meaning services, a catalogue, a store or bookings
- What the goal is, meaning more enquiries, more orders or better visibility
- Whether a site exists today and what does not work about it
- When you need it live