Industry
Online stores for clothing and fashion retail
With clothing the sale breaks in three places. The size is not there, it is unclear whether it will fit, and it is unclear how to send it back. A store that answers those three before being asked sells more than one with better photographs.
What decides whether they get in touch
- Variants by size and colour tied to real stock, so nobody orders what is not there
- A measurement table per model rather than one generic table for the whole store
- Return terms written legibly and placed near the button, not only in the legal pages
- Fast loading with a heavy catalogue, because this one is heavy by nature
The right of withdrawal has to be visible
Selling online to a consumer in the EU carries a statutory fourteen day right of withdrawal, with the terms and the exceptions stated up front and in plain language. This is not a formality but part of the sale, because a buyer who cannot find it often simply does not order.
What is usually wrong
One photograph per product with the line "sizes S to XL" and stock checked by phone. That is a catalogue doing the work of a shop, and it converts like one.
How you know it works
Measured by the share of baskets that reach payment. If people fill the basket and vanish, the problem is delivery cost, the final price or the return terms.
Delivered in this sector
Dynamic checkout and upsell architecture
92% higher average order value
Contextual bundles and one-click payment, with no increase in ad spend.
Related
What to write so I can answer properly
I answer every email myself. If the first one carries the points below, the reply comes back with specifics and a price rather than with questions.
- What the business is and which country it operates in
- What you need, meaning services, a catalogue, a store or bookings
- What the goal is, meaning more enquiries, more orders or better visibility
- Whether a site exists today and what does not work about it
- When you need it live