Industry
Websites for law and accountancy firms
In legal and accounting work the decision is slow and almost always follows reading. The client wants to know whether their case is the kind you take before they write at all. A site that speaks generally about professionalism does not help them decide that.
What decides whether they get in touch
- A page per practice area, because people search their own problem, not your specialism
- The process written out, including what a first consultation costs
- Who will handle the matter, with qualification and years of practice
- What you do not take on, which saves a conversation for both sides
Confidentiality starts at the contact form
The form here collects sensitive matters and has no business passing through a free third-party service that keeps the data afterwards. So forms post straight to your own mailbox, and the site runs without tracking cookies and without advertising scripts.
What is usually wrong
A single page listing twelve practice areas. To a search engine that is one page about nothing, and to the client it is a list in which their own case is never named.
How you know it works
Measured by what kind of enquiries arrive, not how many. If they name a case and match your practice areas, the page works.
Delivered in this sector
Client intake portal with automated invoicing
Three times more inbound bookings
Calendar availability, Stripe invoicing and digital signature replaced 15 hours of admin a week.
Related
What to write so I can answer properly
I answer every email myself. If the first one carries the points below, the reply comes back with specifics and a price rather than with questions.
- What the business is and which country it operates in
- What you need, meaning services, a catalogue, a store or bookings
- What the goal is, meaning more enquiries, more orders or better visibility
- Whether a site exists today and what does not work about it
- When you need it live