Service
An online store that you own
A rented store takes a percentage of every order, prices you by catalogue size, and keeps the customer list on its side of the wall. Yours does none of that. The software is standard WooCommerce, the server is one you choose, and growing the business does not raise the bill.
What actually decides whether a store sells is narrower than most quotes admit. It is whether the stock number on the page is true, whether the size or variant the buyer wants can be found in two moves, and whether the checkout takes payment in the way that country pays.
Fixed before the work starts, and it holds once the scope is approved. Payment gateways and carriers charge their own fees directly to you, and I never sit in the middle of that.
My own invoice depends on where your company is registered, and both cases are set out on the terms page. With a valid VAT number in another EU member state it is the reverse charge, so you account for the tax yourself. For a company registered in Bulgaria no VAT is charged at all.
What is included
- WooCommerce on your own hosting, with product templates in the Gutenberg editor
- Any catalogue size, from a hundred products to fifty thousand, with no tier that caps it
- No commission per order, and the customer database belongs to you
- Payments through Stripe, PayPal, Apple Pay, Google Pay and SEPA transfer
- Shipping rates and parcel tracking with DHL, DPD, GLS and the carriers you already use
- VAT rates per destination country configured, including the reduced rates that differ
- Stock control, with product import from CSV and from your supplier feed
- GA4 e-commerce measurement, the checkout funnel included, so a drop-off is visible
- Accessibility to EN 301 549 (WCAG 2.1 AA), the standard behind the European Accessibility Act
- A recorded walkthrough of running the whole store, and a 45 day warranty
What is not included
Better said now than argued about in week three.
- Entering the catalogue by hand. I import from a file or a feed, and I set up a sample of products with you so the pattern is clear
- Product photography and description writing for every item. Structure and templates come from me, the content from you
- Registration for the OSS scheme and the accounting itself. I configure the rates in the store, your accountant files the returns
- Marketplace listings on Amazon, eBay or Emag. That is a separate integration and it is quoted separately
Selling across the border, and the threshold nobody mentions
Once your sales to private customers in other EU countries pass ten thousand euro in a year, counted across the whole Union rather than per country, you charge the buyer's national VAT rate instead of your own. Most shops find this out from their accountant a year after it happened.
The store has to be able to do it. I set the rates per destination country, wire them into the checkout and the invoice, and leave the reporting to your accountant, who is the person qualified to file it.
Delivered
Variant catalogue architecture and live stock synchronisation
94% fewer support enquiries
Average order rose above 2 items; no wait to confirm what was in stock
The task. A growing eyewear retailer ran a static catalogue with a rigid structure. Customers had to email to check which frame sizes, colours and prescriptions were available, which buried support under hundreds of messages a day.
What I did. I designed a variant-based commerce core with its own SKU structure and a direct link to the warehouse. Customers configure frame dimensions, colours and prescription values in real time and buy immediately, without waiting for an answer.
Measured by. Helpdesk ticket count, 90 days before and after launch.
Related
- A store for clothing retail, where sizes and returns decide it
- Direct booking for hotels and tourism
- ERP and CRM integrations
- All case studies and how each one was measured
What to write so I can answer properly
I answer every email myself. If the first one carries the points below, the reply comes back with specifics and a price rather than with questions.
- What the business is and which country it operates in
- What you need, meaning services, a catalogue, a store or bookings
- What the goal is, meaning more enquiries, more orders or better visibility
- Whether a site exists today and what does not work about it
- When you need it live